Unimarket is a specialist provider of procurement technology solutions with a strong focus on the higher education market. Based in New Zealand, its goal was to accelerate growth in North America.
Tangible Consulting worked with Unimarket’s marketing team to produce new promotional collateral to present the core benefits of Unimarket solutions to target audiences
We focused efforts to do this cost-effectively through a combination of product brochures, data sheets and case studies, repurposing and leveraging existing assets such as video interviews
In addition, Tangible Consulting assisted with demand generation to achieve a strong pipeline within the American mid-market of medical schools, regional universities and liberal arts colleges